göt2b:
Hold On Tight
Challenge
How do we increase brand recognition amongst Gen Z and younger Millennials for göt2b Glued?
Insight
göt2b Glued has long been the go to for those with ‘extreme’ hair.
More recently it has been embraced by an instantly recognizable group: Drag Queens.
Idea
göt2b celebrate Drag Queens to highlight the importance of holding on tight to what makes you… you.
Art Director: Duru Kose
Copywriter: Pat O’Brien
