CNIB: ALTernate Universe
The CNIB Foundation is a Canadian charitable organization and volunteer agency dedicated to assisting Canadians who are blind or living with vision loss, and to provide information about vision health for all Canadians.
Good ALT text defines how blind and vision-impaired folks use the internet, but most people aren’t aware of how much of a difference it makes.
So, we showed sighted people that a few words can paint a fuller picture of life online.
Art Director: Duru Kose
Copywriter: Ben Hamr
Once people know about the value of good ALT text, how do they practice doing it for themselves?
They drop into our mini site where we’ve gamified best practices for accessibility.
Here, players get to try their hand at writing descriptions for the kinds of images they might see online.
They get three tries to impress the AI and hit the right balance of concise and considered.
